Finding the Right Realtor
Whether you plan to buy or sell a house, you’ll probably want some help from a real estate agent. But how can you tell you’ve met the right one? You’re going to find realtors, plain real estate agents, some will be full-time and others part-time, and maybe even friends and relatives who are in the trade. Whom do you choose?
Without a doubt, the real estate selling practice of putting a For Sale sign in the front yard, getting the property on the MLS (Multiple Listing Service) and just waiting for interested buyers to call, is buried in the past. For sellers, that means finding an agent who is proactive and adept with technology. Since buyers often start online nowadays, photos have to be professional quality and the description catchy and heavy in detail. Very importantly, look for an agent who has a flair for social media marketing. This is where things happen nowadays, and you don’t want to be not there.
If you’re a buyer, on the other hand, review your prospective agent’s track record for closing deals. Average real estate agents usually sell about four homes in a year. Let’s say you’re looking to purchase a home, and you represent 25% of the yearly income of the agent. Think they will actually work for your best interest, or would they do everything in their power to close the deal?
A typical agent will usually go straight to the MLS to search for homes, but a great one will look for properties that have yet to be put on the market. They will contact some of your target area’s homeowners or even begin a direct mail campaign in that specific neighborhood.
Realtor and Real Estate Agent – the Difference
Whether you’re planning on buying or selling a hope, it’s important to understand what makes Realtors and real estate agents different from each other. First off, not all real estate agents are Realtors.
“Realtor” is a registered trademark of the National Association of Realtors. Hence, it may only be used by NAR members, who pledge to uphold the association’s code of ethics in their practice.
Most pros recommend interviewing at least three agents before using one. Many people only talk to one, which is just risky. References can also be crucial, so be sure to ask for some from your prospects. Let them tell you how they plan to help you find the right home or the right buyer for the property you’re selling.
Lastly, pay attention to the type of response you get from the agent on your first inquiry. That is probably how they’re going to be for the entire transaction.